CAVITY FIGHTING WIPES MADE FOR BABY'S TEETH

Marina Del Rey, CA — 06/15/2004 — Early childhood tooth decay, also known as baby bottle tooth decay, is one of the most common and serious health problems in babies. Sugars in juice, formula and foods can create a build up of harmful plaque-like film and bacteria that leads to baby bottle tooth decay. According to the U.S. Department of Health and Human Services, millions of children, up to 10% of young children in the US, suffer from baby bottle tooth decay. The cost to treat this preventable disease can be as high as $8000.

To help parents care for their baby's teeth and gums, California company Petkin Inc. has developed Baby Dental Wipes™, soft cloths moistened with a natural fruit flavored cleanser that gently cleans baby's teeth and gums after feedings and before bed. The wipes can also be kept cold in the refrigerator and used to cool and soothe teething pain. Key ingredients in Baby Dental Wipes include a fluoride free cleanser, natural fruit flavor, Xylitol and Aloe Vera Gel.

Baby Dental Wipes won best new baby product at the June 2003 National Association of Chain Drug Stores Annual (NACDS) Conference.

Karen Weiss, a Los Angeles mother of two-year-old Maya, says Baby Dental Wipes are "a simple way to clean her teeth and gums. She enjoys having her teeth and gums wiped. She loves the fruity taste."

Baby DentalWipes sell for $2.99 per pack and are now available at Safeway Supermarkets, online at: www.Petkin.com or by calling 1-800-738-5461.

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