GOOEY DIAPER RASH OINTMENT REPLACED WITH NO TOUCH STICK
Powder Scented Stick Developed with FDA Approved Ingredient Zinc Oxide.
Delights Parents Who Hate Getting Gooey Ointment All Over Hands.

Marina Del Rey, CA — 06/16/2004 — According to the American Academy of Pediatrics, more than half of all babies in America will suffer from a painful skin condition known as diaper rash in the coming new year. Pediatricians often recommend good old-fashioned diaper rash ointments to treat the problem, but many parents find these ointments messy to use and don’t like getting the gooey white stuff all over their hands. To help parents protect their babies without the mess, California company Petkin Incorporated has developed RASHSTICK®, a no touch stick that’s applied to baby’s bottom to help prevent diaper rash.

Diaper rash, also known as diaper dermatitis, can be any rash that develops inside the diaper area. In mild cases, the skin might appear red. In more severe cases, there may be painful open sores. While medical experts believe diaper rash is caused by various factors including bacteria, yeast or prolonged contact with soiled diapers, skin wetness is the common denominator underlying the various causes.

To protect baby’s skin from wetness and rash, RashStick is applied to baby’s bottom after each diaper change. The powder scented stick contains the FDA approved ingredient zinc oxide to block out wetness, along with Aloe and Vitamin E to soothe tender skin.

Lisa Blackledge, a Los Angeles mother of two-year-old Emily, finds the RashStick "a simple way to protect Emily from wetness and rash." She says, "my husband John really likes the fact that it doesn’t get all over your hands like those gooey ointments." RashStick sells for $4.95 and is now available at leading retailers including Walgreens and Babies-R-Us, online at: www.Petkin.com, or by calling 1-800-738-5461.

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